Dr. Richard Berleth has worked widely in print media companies, advertising, and marketing. He has held positions in marketing management for Time Inc., McGraw-Hill, Simon & Schuster, Dun & Bradstreet and directed his own small advertising firm. Dr. Berleth's specialty is direct response selling. He is also the author of a best selling childrens book, Samuels Choice, and a best selling adult popular history, The Twilight Lords. He has just completed a history book called "The Bloody Mohawk: War and Survival 1718 - 1794" soon to be published. Dr. Berleth is the author of many scholarly articles and several popular magazine pieces. Dr. Berleth came to St. Francis College in 1986, where he helped design the advertising and public relations track of the communications department.