Are the bookstore's computer prices competitive with those offered directly by Dell?

There are other factors which affect price besides the model. Dell computers sold through the Bookstore are bundled with Microsoft Office 2003 & a Dell 4 years onsite Complete Care service agreement (Complete Care Agreement is not included on Desktop models). Other factors which weigh in are system specs. Identical models can be customized to have different components which can greatly impact the final cost. If you do an exact comparison you will quickly realize our prices are very reasonable. Apple Computers are sold for educational prices as dictated by Apple.